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This site training.studentmidwife.net states the following, "Looking for midwifery gifts, accessories and goodies? The Midwife Shop is an on-line UK store that are experts in sourcing the newest and highest quality items, accessories and gifts for midwives." We noticed that the website also stated " Maternity specialists and other professionals." It also stated " The Midwife Shop has everything you can imagine that is midwifery related, a big selection at everyday low prices that grows every month. Hoodies, Bags, T-shirts. Diaries, Notebooks, Folders." The header had midwife as the highest ranking keyword. It was followed by midwifery, midwives, and shop which isn't as ranked as highly as midwife. The next words the site used was store. shopping was also included but might not be seen by web crawlers.